CROSS-MARKETING OPPORTUNITIES FOR MORE BUSINESS

While many franchisors offer franchise marketing assistance, nobody does it quite like Neighborly®. We provide our brands' franchise business owners with national and local marketing support such as multi-channel digital marketing efforts and branded collateral. But the distinctively uncommon support we provide are cross-marketing opportunities across our family of home services brands. These opportunities are robust because they’re supported in several ways:

  • Franchise owners may receive referral business from other Neighborly brand franchise owners in their area.
  • Local franchise owners may cross-promote each other on their websites and in advertising, especially when their services go hand-in-hand—e.g., plumbing repair and water damage restoration.
  • Our national cross-marketing campaigns highlight the connections between Neighborly brands with complementary services, urging customers of one Neighborly brand to try another.
  • Our consumer-facing website and web app, neighborly.com, unites the Neighborly brands in the customer’s eye and works to expand brand awareness and lead generation for all franchise locations. This amazing tool benefits both customers and franchise owners.

More About the Neighborly Platform

The Neighborly website and web app is a tool that consumers can use to check out Neighborly professionals in their area, schedule multiple services from multiple brands, plan home improvement, and skip the grueling process of searching for trustworthy home service providers. From a franchisee’s perspective, the website is a unique franchise marketing tool you won’t find anywhere else! It reinforces the trustworthiness and qualify work of all Neighborly brands, strengthening brand recognition and authority.

Behind the scenes at Neighborly headquarters (Hint: That’s us!), Neighborly is used to continually build a large database of customers, which fuels our cross-brand franchise marketing campaigns. This means, if you are looking to start a franchise in your city, we can help you tap into the customers of other Neighborly brands in your area. And if you’re a seasoned Neighborly franchise business owner, you potentially get a boost in local recognition and authority from Neighborly every day.

Join Our Supportive Franchise System

When you’re part of the Neighborly family, there’s no shortage of cross-marketing opportunities. We provide other support too so you’ll have the tools you need to succeed as a business owner. Reach out to us if you’re ready to discuss the possibility of joining our franchise system, or call us directly at (888) 387-8018.

Watch the consumer-facing video below to learn more about the Neighborly platform.

Connect with a Franchise Advisor Today.

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